<aside> 💡 Claim ownership, by verifying your domain on social API, you need access to DNS record into your cpanel, or what host are you use. Verify every page name[alias game title], do a copyright for the cover and more, before posting, even for the game name[ title].
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<aside> 💡 Tip: Use Google Search Console to verify ownership for the domain, then index your game page on it, Google Developer Console, to take all the metadata for your game title, screenshots ,name of the game, any other information, like developer name, publisher ,release dates etc.
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<aside> 💡 Tip: Use your game title as a hashtag on every post
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<aside> 💡 Tip: do a post with emojis only, describing your game, with spaces forming an image, and a link for the demo.
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Reddit( r/gaming + your niche genre) Tumblr (blaze ads) indie video game , indie db, telegram, watsapp, Instagram,Gamejolt,gamer greasy, imgur,google(YouTube) and FB. This is the place to make successful ads .
But not just promote as an ad, and see results, needs to be set-up, with geo location, keywords, hashtag, profession/occupation, age range, etc.
Start marketing before you even have a game. Build audience off-platform with consistent posting, updates and insights. Have a brand strategy, a GTM plan. This is #1 reason many developers fail before they even begin - no focus on marketing
Short form content is easy to make, time-saving and doesn't need a high-quality bar to capture attention
Get your Steam page up early - bring your flock to Steam and start Wishlisting early, leverage the Community page. Again, consistency in messaging is key,like example starting with a “PROLOGUE” separate app, but it’s a prologue page for your game, gaining wishlists .prologue build, etc. play the story!
Build your influencer network. Get creators invested in the project as soon as it's appropriate. Increase your chances of them sharing the game and converting them to evangelists
If you can't network, you still need a strategy. Build target lists, send demos, send alpha access, send beta access, send launch keys
Everything you do as a new dev should have marketing in mind from Day 1, and should maximize your chances of virality. You may only need 1 key post, influencer, or group to break open the dam. As long as the content and consistency is there, they'll stick around. Make your own discoverability and Steam will amplify that, it won't hand it to you on a platter (usually).
Great pointing ☝️. But you need to consider re-targeting. What is the age of those who you know that are staying home for holidays, for example, Christmas? And geography research, about the population. If in Canada or the US are more single men. For example. Who has a family, will be out.
A content calendar is a king 🪝 based on research and test, to see when your audience is there.
Also for live streaming on the Steam store page, as well. A random day is Tuesday, because Monday and Tuesday, are bad days after a good relaxing weekend.
Also, don't do it on the first 🥇 1st Christmas Day. Needs to pass 24 hours.
Start by building your game until it’s about 60% complete. This allows you to have a solid foundation and enough content to start promoting your game.
Building your audience on social media. Begin with a trailer and use your game’s name as your username. Here are some platforms where you can start:
TikTok for Business, there is an influencer marketplace, to collaborate with, like TCM, and also a creative creator portal, to gain monetization, from your posts. Doing a live stream must have 1000 followers.
Gamer Greasy
Game Streamers Melee
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Features of Snapchat for Business
Easily create and manage ads Reach the audience that matters most to you Launch ads with just $5 a day Instagram for business [ +groups} [you can do live streams as well]
Facebook Page [+ groups] even your Facebook personal profile must be set as creator one, you can gain monetization from it too, as stars, from posts, and weekly reels.[you can do live stream as well]
Linkedin Page[+ groups] [you can do live stream on the page] X[ + group chat, community groups ][ you can do live stream if you have x pro/blue badge] Forums, blogs, storyfire, tumblr, don’t forget to join groups as streamers too, not only gamers, will gain visibility, but be aware of self-promotion rules, and not get caught.
On Instagram, search for gaming influencers. They usually charge between $10-$20 to post your video on their profile. The same applies for TikTok. Other platforms to consider include IndieDB, Reddit (for live streaming), and LinkedIn (for joining gaming groups and pages).
Use restream.io for multi-streaming.
https://www.youtube.com/watch?v=-38B3On2imQ&list=RDDkps9WuwmRE&index=10&ab_channel=PXNDOREMIX good idea, for using footage with gameplay, collaborating with another remixing channel, who will use copyrights legal, and have 2m views :))
🔫 #gamedeveloper #marketing