<aside> 💡 Tip: Morale events increase employee satisfaction, motivation, and well-being, while promoting community and teamwork, resulting in higher productivity and retention rates.

Additional Resources

Community "catch”

Creating a QR code for your Discord community and distributing it both online and in a physical mode, such as through flyers, can be an effective strategy to attract new members and expand your community. By utilizing QR codes, you provide an easy and convenient way for potential members to access and join your community. Additionally, distributing flyers in physical locations can help reach a wider audience and increase visibility.

🤩 This multi-faceted approach combines the advantages of digital and offline marketing to maximize your chances of gaining new members and fostering a thriving community. Even in Augmented Reality (AR) mode campaigns, there are opportunities to participate and win prizes online. You can get a free key for the game by registering for a short-term campaign, such as a playtest event on Steam. Simply scan the QR code and enter the provided Discord server.

Additionally, don't forget to invite others to join and set up a "ticket bot" for easy management.

Streaming in the loop will also give you a hot spot for every campaign you intend to make. Don’t forget about streaming on multiple social platforms at once, even on X.

</aside>

Can groups be monetized?

Maybe we need to look at how would monetize a group. As far as I can tell, there are 2 ways to look at monetization: Joining a Group and Posts in the Group.

One could pay to "Join a Group" for 2 reasons: Belong to the group Be able to send Free messages to the Group members on LinkedIn Paying for posts in a Group would be somewhat going into a grey zone of legality and discourage members from posting if they want visibility for their posts.

So the simple answer to the question is YES, MAYBE, and NO depending on how you look at it.

YES

One way to monetize a Group is to connect it to a product (eg a book) or service and include the membership fee as part of your sale of the product or service! The way it works is that someone buys your product and then gets invited to a private /unlisted Group. I have seen cases of this practice at work.

MAYBE

An interesting approach to monetize a Group would be that people would pay to get their post “Recommended by the admin”. This would ensure, of course, that the post gets more visibility than any other posts in the group but as most people never visit Groups they would not see that “Recommended” post. The sponsor can not know how many people his/her/their post reaches as there are impression or view stats per post. A risk bet I would say.

Another practice that I can think of is paying for performance. I mean is when posts are gated and posted in the Group, the author would pay a fee for every engagement (Like or Comment) on that post. This approach would provide a non-negotiable basis for both buyer and seller as the engagement is posted under the post. I have not seen any proof of this practice so far.

NO

Finally, most people are not willing to spend any money on Groups. Some even think it is counter-productive and will make Groups even less attractive provided they are of course.

A large number of people feel that Groups are no longer providing value. So these people see Groups as “Ghost towns” where nothing is happening this day other than people touting their own horn.

Some other people pointed out that monetizing your Group is against the LinkedIn Service of Terms and thus illegal (See ToS 8.2.11: "Rent, lease, loan, trade, sell/re-sell or otherwise monetize the Services or related data or access to the same, without LinkedIn’s consent" do an announcement to all the members.

Every group owner as the capability to send out a mass a message to everyone in the group who will receive it directly in their email. Yep, you heard that right. If a group owner with 200k members sends out an announcement, they will all get it in their email. Send these people to an opt-in or content. You can send anyone who joins your group an automated message through Linkedin asking them to opt-in to your email list.

• Livestreaming: TikTok allows creators to host live streams where viewers can send virtual gifts or donations. Creators can earn money through these virtual gifts, which can be converted into real currency.

• Subscriptions: Twitch allows viewers to subscribe to your channel by paying a monthly fee. Subscriptions provide a recurring source of income for streamers, and viewers who subscribe gain access to exclusive perks like emotes and badges.
• Donations: Viewers can donate money directly to streamers as a way to support their content. Many streamers use third-party platforms like Streamlabs or PayPal to receive donations.
• Ad Revenue: Twitch runs ads on streams, and streamers can earn revenue from these ads. The amount of ad revenue you earn depends on factors like the number of viewers and the length of your streams.
• Bits: Bits are a virtual currency on Twitch that viewers can purchase and use to cheer for their favorite streamers. Streamers receive a portion of the revenue generated from bits.
• Merchandise Sales: Twitch allows streamers to sell merchandise, such as t-shirts, hoodies, and other branded items, through their channel. This can be a great way to generate additional income and engage with your community.
• Sponsorships and Brand Deals: As a popular Twitch streamer, you may have the opportunity to collaborate with brands and promote their products or services. These sponsorships and brand deals can provide additional revenue streams.

1. Twitch Extensions: Developers can create custom Twitch extensions that allow streamers to showcase and sell merchandise directly from their Twitch channel. These extensions can be integrated into the stream overlay, panels, or as a dedicated section on the channel page, providing viewers with the ability to browse and purchase merchandise while watching the stream.
2. Third-Party Platforms: can partner with third-party platforms specialized in merchandise sales and integrations, such as Teespring, Streamlabs Merch, or Design By Humans. These platforms offer solutions for creating, promoting, and selling custom merchandise, and they often provide tools for streamers to showcase and promote the products during their streams.
3. Chat Commands and Bots: create chat bot commands that allow streamers to trigger links to their merchandise store or showcase specific products directly in the chat. Chat bots can be programmed to respond to viewer commands or timed prompts, providing a convenient way for streamers to promote and sell merchandise during their broadcasts.
4. Overlay Integrations: create custom overlays or widgets that display merchandise information, such as product images, descriptions, and pricing, directly on the stream. This allows streamers to visually promote and market the merchandise while engaging with their audience.

Bits:

Integrating Bits in Games: you can integrate bits or similar virtual currency systems directly into your games. This can allow Twitch viewers to support streamers by purchasing and using in-game currency during live streams, potentially adding interactive elements to the viewing experience.

Merchandise Sales:

Branded Game Merchandise: Create and sell branded merchandise related to your games. This can include t-shirts, posters, figurines, or other physical items featuring characters, logos, or artwork from your games. You can promote these items during Twitch streams and provide links for viewers to make purchases.

Sponsorships and Brand Deals:

Collaborate with Streamers: you can collaborate with popular Twitch streamers for sponsored content. This can involve providing them with early access to your games, exclusive in-game items, or other perks to showcase during their streams. In addition, you can negotiate brand deals to promote your games through sponsored streams, events, or other content in partnership with streamers.

• Media Studio Monetization: Users can monetize their videos on Twitter by enabling the Monetize all new videos option in the Media Studio settings. This allows them to earn revenue from ads displayed on their videos.
• Amplify Pre-Roll: Twitter offers the Amplify Pre-Roll program, which is an opt-in advertising program. Users can monetize their videos by including pre-roll ads that play before their content.