<aside> đź’ˇ Claim ownership, by verifying your domain on social API, you need access to DNS records into your cpanel, or what host you use. Verify every page name[alias game title], do a copyright for the cover and more, before posting, even for the game name[ title].
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Tip: Use Google Search Console to verify ownership for the domain, then index your game page on it, Google Developer Console, to take all the metadata for your game title, screenshots, name of the game, and any other information, like developer name, publisher ,release dates etc.
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<aside> đź’ˇ Tip: Use your game title as a hashtag on every post example: Would you look at that...we've got two lonely # [game name] Steam keys just begging for a home on the sixth day of our # Christmas countdown. Tag a friend who hasn't played the game yet, and we'll DM two lucky winners with some keys!
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<aside> đź’ˇ Tip: Use Notepad to draft your written post, with hashtags, and copy-paste from Notepad every time and paste it on socials, this way your copied hashtags will not get hiperlink ,and look awful.
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<aside> đź’ˇ Tip: You can make a newsletter on Socials, even Linkedin, for the Game Page, or even your profile, you can use a CRM tool to do a form, to get sign up, for a pre-campaign, or even as a newsletter, and can be shared as QR code, embed Link or embed code into your website.
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<aside> đź’ˇ Tip: In Romania, you can make a Kickstarter campaign only, not Indiegogo, you need a passport and a special card, and a bank account in Germany.
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<aside> 💡 Tip: use scheduling post, if you don’t have time to post
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<aside> đź’ˇ Tip: Or simply search for collaborators on Instagram and Tiktok etc, even with a business account or not, and contact them privately, they will post your video/cover announcement with your text, link, and mention, and boom you gain 100.000-1m views, for 15$ per post. Adds are very poor in views, wishlist etc, also for a trailer you can contact some influencers to post your trailer on YouTube etc. The press will do it too, before the demo goes live, also Xsolla has a rev-share basis with influencer campaigns, you will add their email to invite them into the program, and again boom you have success.
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<aside> đź’ˇ Tip:
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Jellop Crowdfunding - The Ad Tech Power Behind The Best Kickstarters
https://www.youtube.com/watch?v=gZ_8YwxjYS4&ab_channel=InteractiveEntertainmentGroup
​What We'd Love To Get From You...
Contact Us — IGN Entertainment
Leverage Social Media Platforms
Facebook Join Facebook groups related to your game’s genre and actively participate in discussions. This will help you understand your target audience better. Create a Facebook page for your game and regularly post updates, behind-the-scenes content, and teasers.
Utilize Facebook Ads to reach a wider audience. With Meta, you can schedule posts for times when your audience is most active, ensuring maximum reach.
Twitter Twitter is a great platform for game marketing. Use relevant hashtags like #PitchYaGame to increase visibility. Engage with your followers and participate in relevant discussions.
GameJolt Create a page for your game on GameJolt. This can be done even without a demo or game, similar to Steam. Consider live streaming on GameJolt to engage with your audience in real time.
Create Engaging Content
Trailer Create a captivating trailer for your game. Including licensed music can make your trailer more appealing and memorable. don’t use a black screen,from beginning,or an animated logo, don’t use transitions with a black screen, make a royal revenue with a popular singer. Give to the influencers first your trailer.
Memes Create memes related to your game and share them on meme websites and social media platforms. This can be a fun and engaging way to promote your game.
GIFs Create a GIF featuring a “coming soon” message along with the game’s name/cover or a short gameplay snippet. This can be used for ads and on platforms like Kickstarter.
Utilize Other Marketing Strategies
Incubators/Accelerators Consider joining incubators or accelerators for your game project before you launch the game. They can provide valuable resources and guidance.
Blogs/Forums Participate in blogs and forums based on your game’s genre. Share insights, answer questions, and subtly promote your game.
Newsletter Start a newsletter from day one of your social media campaign for the game. It’s a great way to keep your audience updated about the game’s progress.
Merchandise Consider creating merchandise like pins, stickers, and QR codes for your game. This can generate excitement and anticipation before the game’s launch.
Influencers Collaborate with influencers on platforms like Instagram, TikTok, and YouTube. Provide them with your game’s trailer to market it to their followers.
9GAG
9GAG is a popular platform for sharing funny content. Consider using it to market your game’s trailer cover.
You can “publish” a product make making a PDF and posting it on your website. You can submit your PDF to one of the existing RPG online marketplaces. You’ll need to set up an account, but it’s pretty easy. I believe that some of them offer print-on-demand, but this requires additional formatting.
You can convert it to a Kindle format and submit it to Amazon. This requires setting yourself up in Amazon’s system, but is pretty easy. You can hire a printing company to print your book. This requires money up front and setting it up in a professional layout program.
Once you have physical books you would need to contact a distributor to get them into most game stores. Or go to each game store individually. This is the bare minimum. To be successful is a different matter. You need both luck and hard work for that.
First, you need to promote it on all of your social media and have a place for people to give feedback and questions. When the developer is responsive, that helps people out when they have issues while playing.
Give free copies to people who make gaming videos, podcasts and blogs. If you’ve followed the creators and interacted with them, you’ll have an advantage. I suggest presenting it as gift in thanks for all of their work. Don’t beg for a review. If they like it, they will probably mention it. A lot of them will be too busy to read it.
Kickstarter and crowdfunding is a huge beast. If you don’t have several successful projects out there, you shouldn’t start this until you have complete quickstart rules and some good art at the minimum. A video of play would be good as well. Note: this doesn’t have to be actual play. If you can get people who can act well and script out parts it will likely come off better. On top of this you need to learn all of the ins and outs of Kickstarter.
Making the appropriate sacrifices to the appropriate dark gods may be necessary. Once again, this is outside of the scope of this answer.